The Real Problem Isn't Access. It's Execution.
Frictionless is the AI-Powered Funding Intelligence Platform that transforms how startups prove execution and how investors discover opportunity. We score readiness across 91 dimensions, match founders with aligned investors from our 15K+ database, and turn fundable signal into closed capital — making funding a natural byproduct of operational excellence.
What we believe
These are our ideological anchors. They shape every feature, every algorithm, every decision.
The Real Problem Isn’t Access. It’s Execution.
The fundraising ecosystem is broken not because founders can’t find investors, but because they can’t prove execution. We’re reframing the entire system.
Investment Is Fuel. Growth Is the Outcome.
Capital is not the goal — revenue is. We build infrastructure that turns readiness into revenue, and revenue into fundable signal.
Readiness Alone Doesn’t Create Outcomes.
Information ≠ execution. Insight must convert to action. Every score, every recommendation, every match is designed to drive a concrete next step.
Value Must Outweigh the Burden of Change.
We increase value. We reduce burden. That’s our product design philosophy. Every feature earns its place by making execution easier, not more complex.
Why now
The market has shifted from raising capital to earning capital.
Capital Is More Selective
Investors increasingly demand proof of execution over narrative alone. The bar for what gets funded has risen across every stage.
Revenue Is the New Signal
Startups that demonstrate revenue mechanics and unit economics are raising faster. Execution evidence is replacing storytelling.
Execution Is the Moat
In a market where ideas are abundant, the ability to execute and prove it systematically is what separates funded startups from the rest.
The full lifecycle
Frictionless serves as your AI-powered system of record from first score to exit, tracking execution at every stage.
Readiness
Score and benchmark
Revenue
Build and prove
Profitability
Sustain and scale
Funding
Match and close
Scale
Grow and compound
Exit
Realize value
What we are. What we're not.
What We Are
- Execution infrastructure for funding & revenue
- Evidence-based, deterministic scoring
- A compounding system that gets smarter over time
- Full lifecycle platform: readiness to exit
- Two-sided: built for startups and investors equally
What We're Not
- A static matching directory
- A generic AI pitch generator
- A CRM replacement
- An early-stage discovery community
- One-size-fits-all SaaS
Meet the team
The team behind Frictionless brings together expertise in venture capital, AI/ML, product design, and startup operations to build the funding intelligence platform the ecosystem deserves.
Amie Paxton
CEO & Managing Partner
Mario Corona
Co-Founder, Managing Partner
Frank Sandoval
Partner, Head of Design
Dhananjay (Dream) Singh
Technical Program Manager
Natalia Corona
Co-Founder, VP of Marketing & Data Analytics
Everyone wants to be frictionless.
Few build the system to make it real.
Frictionless is the AI-Powered Funding Intelligence Platform. We score execution, match with investors, and close capital. Because the startups that will define the next decade aren't waiting for access — they're building proof.
Execution wins.